Bay Area Bike Culture Curbing Climate Change

For our annual holiday gathering Dec 8, 2014, mechanical engineer, inventor, and bike advocate Leif Bansner and Rock the Bike founder Paul Freedman discussed Bay Area bike culture and how Rock the Bike creates participatory community with the mission to get people to make real, lasting impacts in the ongoing climate crisis through pedal-powered event activities and products that help bike people shine in their communities.

As they demonstrated at the People’s Climate March in Oakland, Rock the Bike’s work is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out and, importantly, to help customers spread the message in their communities. “Right now were looking at a kids’ bike that can both blend and make spin art,” Leif explained. “We enable communities to bring these to their events.” Popular Rock the Bike events include pedal-powered stages, interactive pedal-powered lighting rigs, and rentals for bikes powered to make smoothies, ice cream or other delectables as Leif shared with a slide show and Rock the Bike pedal-powered demonstration where our guests had the opportunity to pedal-blend fresh apples to make holiday cider with cinnamon that was enjoyed by all.

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