Historic Win for Berkeley’s Soda Tax

A resounding win for Berkeley’s Soda Tax was celebrated with a 75% yes vote.  Although only a simple majority was required, the voters sent a clear message to discourage sugary drinks in the effort to reduce obesity and diabetes, especially for our children.

An historic effort of volunteers fanned out to support Measure D, much of it “on-the-ground” with lawn signs and personal door-to-door visits.

According to Berkeleyside, the opponents of Measure D spent $2.4 million, dominated by contributions from the American Beverage Association.  The yes campaign spent less than one quarter of that with a large portion donated by former New York Mayor Michael Bloomberg.

Measure D party - cropped

Measure D supporters await results on election night at campaign headquarters.

Measure D supporters - cropped






Key supporters celebrate win.  Shown are Councilmembers Linda Maio (left) and Laurie Capitelli (right).  Campaign advisor Larry Tramutola is shown center.  Dr. Vicki Alexander and Josh Daniels (not shown) co-led the campaign.

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